The Cult Of Us - Hardcover

€49.00

Limited edition — 100 copies. All numbered and signed

THE CULT OF US
THE INVISIBLE ARCHITECTURE OF BELIEVABLE MENTALISM

172 pages

IS YOUR MENTALISM BORING?
You know mentalism can be witty, captivating, and deeply moving. But too often it feels slow, process-heavy, and dull. Stop using color or surprise to disguise weak moments. Mentalism either resonates, or it dies.

Discover the invisible architecture behind believable mentalism. This manifesto challenges you to elevate your craft — not by adding more methods, but by designing moments that matter. Learn to shape your performance through presence, rhythm, and structure, allowing real magic to emerge. Shift your focus: where magic is about what the performer does, mentalism is about what the audience feels.

BEYOND THE GIG: CREATING YOUR SOLO SHOW & MAKING ART PAY THE BILLS


A true solo show is not a longer corporate set; it’s a different creature entirely — a personal statement and a creative risk. Learn to design an emotional journey for your audience by asking one question: What do I want people to feel?
Build a Character that grants you the freedom to be the freest person in the room. Write a script that becomes the spine of your show — the invisible thread holding everything together.

Then learn to make art pay its own way. Clients aren’t buying time or tricks; they’re buying moments and the emotional spike that defines their event. Position your act not as a time-filler, but as the unforgettable high point. Respond fast, make your offer simple, and use one all-in number that’s easy to say yes to. Remember: being different is better than being better. Always lead with the benefit, or as we say — spoon-feed the sale.

Limited edition — 100 copies. All numbered and signed

THE CULT OF US
THE INVISIBLE ARCHITECTURE OF BELIEVABLE MENTALISM

172 pages

IS YOUR MENTALISM BORING?
You know mentalism can be witty, captivating, and deeply moving. But too often it feels slow, process-heavy, and dull. Stop using color or surprise to disguise weak moments. Mentalism either resonates, or it dies.

Discover the invisible architecture behind believable mentalism. This manifesto challenges you to elevate your craft — not by adding more methods, but by designing moments that matter. Learn to shape your performance through presence, rhythm, and structure, allowing real magic to emerge. Shift your focus: where magic is about what the performer does, mentalism is about what the audience feels.

BEYOND THE GIG: CREATING YOUR SOLO SHOW & MAKING ART PAY THE BILLS


A true solo show is not a longer corporate set; it’s a different creature entirely — a personal statement and a creative risk. Learn to design an emotional journey for your audience by asking one question: What do I want people to feel?
Build a Character that grants you the freedom to be the freest person in the room. Write a script that becomes the spine of your show — the invisible thread holding everything together.

Then learn to make art pay its own way. Clients aren’t buying time or tricks; they’re buying moments and the emotional spike that defines their event. Position your act not as a time-filler, but as the unforgettable high point. Respond fast, make your offer simple, and use one all-in number that’s easy to say yes to. Remember: being different is better than being better. Always lead with the benefit, or as we say — spoon-feed the sale.